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Climate Mitigation and Willingness to Pay

Classroom/Laboratory Activity

A classroom/laboratory activity based on data on citizens’ willingness to pay to reduce carbon emissions as a method of mitigating climate change. This data is collected through an online survey by the German government and is available for download in Excel, R, and Google Sheet formats.

Students will be able to analyse the data to construct indices for measuring attitudes or opinions. They will also learn to use Cronbach’s alpha and Likert scale. Additionally, they will use mean, standard deviation, correlation/correlation coefficient, and confidence interval to analyze the results. Through this activity, they will be able to compare the measures of willingness to pay with climate policymaking.

Use this tool to help your students find answers to:

  1. What is ‘willingness to pay’?
  2. How to measure willingness to pay for non-market goods like abatement to pollution?
  3. What is Cronbach’s alpha? How is it used to assess indices for internal consistency?
About Tool
Tool Name Measuring Willingness to Pay for Climate Change Mitigation
Discipline Economics  
Topic(s) in Discipline Climate Change Economics, Willingness to Pay (WTP), Likert Scale, Cronbach’s Alpha, Value of Abatement, Contingent Valuation 
Climate Topic Climate Mitigation and Adaptation, Policy, Politics and Environmental Governance, Climate Economics
Type of tool Classroom/ Laboratory Activity
Grade Level Undergraduate
Location Global, Germany
Language English
Translation      –
Developed by CORE Project 
Hosted at CORE Project Website 
Access Online/Offline
Computer Skills Intermediat


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