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The Wiring of Our Brain


A video titled ‘Don’t Even Think About It: Why Our Brains are Wired to Ignore Climate Change’ by George Marshall, author and founder of Climate Outreach and Information Network, that focuses on how the human brain is wired to ignore climate change even though it is such a critical problem. Marshall discusses how the human brain tends to respond to threats that are direct, visible, immediate and have a defined ‘enemy’ and how climate change impacts are none of those things. He further discusses how this creates psychological barriers that prevent future climate change action.


Students will learn about the various psychological factors and mechanisms that cause humans to ignore climate change and its impacts. They will also learn that only when we understand what motivates, excites and threatens us, will we be able to make sense of the reality of the current climate crisis. Students will further learn why behavioural psychology is important in better understanding climate change and for climate change actions and solutions.

Use this tool to help your students find answers to:

  1. What is behavioural psychology?
  2.  What are some of the psychological barriers that prevent sustained climate action?
  3. How can behavioural science provide solutions to the climate crisis?
About Tool
Tool Name Don’t Even Think About It: Why Our Brains are Wired to Ignore Climate Change 
Discipline Social Sciences
Topic(s) in Discipline Psychology, Climate Psychology, Cognitive Psychology, Behavioral Psychology, Climate Change Denial 
Climate Topic Climate and Society
Type of tool Video (55 mins) 
Grade Level Undergraduate
Location Global
Language English
Translation      –
Developed by George Marshall at Talks at Google
Hosted at YouTube
Access Online
Computer Skills Basic

Mapped Sustainable Development Goal(s), apart from 4 and 13


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